Mary Kirk
by on May 23, 2020

Any blogger, copywriter, journalist or copy that writes for the web knows that SEO is vital . And yet the more they learn, the more severe they typically do, especially from Panda , the Google update that rewards quality content.

To write good SEO texts we only need to use sense , and in many cases having an inventory with these obvious facts listed can help, so I hope that the subsequent 10 points help to eradicate some false myths of SEO writing and reaffirm that a text that's good for the user will always be an honest SEO text .

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1. Be original : it's essential that the contents are totally original. If we collect information from various sources, condense the knowledge into concepts, and write from scratch from them. Never use a glue cutter .

2. Keep your target in mind : Writing content for a business blog aimed toward executives isn't an equivalent as writing a price-oriented e-commerce. In each case the general public goes to seem for one thing, and if we speak to them during a different language than they expect to seek out , it can increase the rebound rate and be harmful. Also, let's lookout of the approach we provides it . If we create the outline of a children's book for folks , we'll need to mention its educational value, if we create it for the kid , we'll need to tell the weather of the story in a beautiful way.
Google takes under consideration user behavior , in order that the lower the bounce rate, the more page views per user you get, etc. better results you'll get. In English, the program also takes under consideration secondarily this language used (average of letters per word) counting on the audience that consumes that content. I even have no proof that it works in Spanish, but it's interesting, because it is sensible for the user to form the text easier to know .



3. Create relevant texts : Take under consideration why the user arrives at the page and supply the maximum amount relevant information as possible. Always attempt to generate value and provides content that's not in the other site : it are often at an informative level, the format during which it's presented, or the way of telling it.

4. lookout of the length : the perfect is rich texts, of quite 200 words. That said, the most thing is that they create sense within the context during which they're , if there's no content for that much, it's better to stay it short than to form noise without justification .

5. Attention to keywords : Keywords must be within the text. The closer they're to the start , the more important they're going to be in terms of positioning. during this sense, it's convenient that the keyword appears within the first 100 words, especially since if the text is talking about it, it comes naturally. In cases where the keyword doesn't add up during a larger context (eg: buying a house) it's better to switch it by adding a link in order that it is sensible , than to form syntactic errors, so we might attempt to include variations like “buy a house ”or“ buy your house ”.
The global density of all the pages of a website is increasingly taken under consideration than that of every individual page, so you do not need to force too many repetitions of the keyword, or it are often interpreted as keyword stuffing.

You can take a glance at our guide to look for keywords .

6. Create semantic text : Google is recuperating at identifying synonyms, so once KW requirements are met, it doesn't hurt if we use synonyms and variations of an equivalent expression . The text are going to be more natural and richer because we'll not repeat an equivalent word or phrase constantly, and Google also will value it.

7. Check spelling and writing : make sure there are not any grammatical, syntactic or spelling errors. Google hates poorly written content, very much like Yahoo continues to rank responses, but the user hates it even more. There are few things worse than a poorly written page.

8. Use links and bold : you ought to not obsess over these points. If we mention the content of another page, it's okay to place a link, and if there's especially important information - which can or might not be the keyword - reinforcing it in bold will help it stand call at the text. there's no agreement on the load of the bold at the SEO level, and for my part I don't think it makes an enormous difference, so take it for what it is: an honest thanks to highlight text for the user .

9. don't mix content : If we are creating a travel website, and that we create a "Madrid travel" page and another "Barcelona travel" page, all has got to speak of totally different content. Imagine that we put a keyword from one page to a different , for instance "Barcelona has the second largest airport in Spain, after Madrid". during this case we might be risking that the Barcelona website begins to position itself in Madrid. If we actually want to place it because it's necessary, it's convenient to place the word as a link to its corresponding page, so we inform Google that this page is more specific for that keyword.

Posted in: Education
Topics: seo
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